Travel Technology Companies: Generate Leads and Drive Sales with Clear, Persuasive Copy 

A 2021 study by Korn Ferry found that 57% of business buyers clarify needs and identify solutions before contacting a vendor. 

That means more than half your prospects use online research to make buying decisions without ever contacting your sales team. 

Relevant Content Attracts Attention

Wouldn’t it be great if you had all the content necessary to reach every prospect with the right message, at just the right time? Plenty of perfect leads would flow to your sales department. Revenues would routinely skyrocket. And your company would have the best reputation in the market.

In reality, that’s not so easy. 

The Challenge That Leads to Missed Opportunities

Because building and maintaining a library of marketing communications that cover all the problems your products solve – for every category of potential buyer – would take more time than you and your team have.

So you miss opportunities to reach many of your ideal clients. The sales team is dissatisfied with the number and quality of leads. The C-suite is unimpressed with performance. And the whole marketing team is stressed out.

That’s Where I Can Help

I’m the writer who helps travel technology companies sell more by communicating more effectively with their prospects. Work with me to: 

• Attract your best prospects with relevant content (like blog posts, case studies, e-books, and press releases).
• Inform your prospects and motivate them to take the next step with copy that converts (emails, articles, and landing pages, for example).
• Empower your sales team to sell more effectively and efficiently with sales enablement copy (such as email templates, battlecards, and phone tracks).
• Keep your customers informed and reduce churn with retention copy (newsletters, emails, and webinars, to name a few).

Your best prospects will respond when you send them a clear message: we understand your problem and know how to solve it. 

Let’s work together to create content that connects you with your clients.